2

Pricing store brands across categories and retailers

Year:
2003
Language:
english
File:
PDF, 307 KB
english, 2003
4

Effects of complete products on consumer judgments

Year:
2012
Language:
english
File:
PDF, 182 KB
english, 2012
5

Derivative beliefs and evaluations

Year:
2008
Language:
english
File:
PDF, 242 KB
english, 2008
6

Positioning brand extensions: implications for beliefs and attitudes

Year:
1998
Language:
english
File:
PDF, 199 KB
english, 1998
7

Effects of complete products on consumer judgments

Year:
2012
Language:
english
File:
PDF, 225 KB
english, 2012
9

The Effects of Experience with Brand Extensions on Parent Brand Knowledge

Year:
2000
Language:
english
File:
PDF, 127 KB
english, 2000
11

The Influence of Corporate Messages on the Product Portfolio

Year:
2007
Language:
english
File:
PDF, 2.34 MB
english, 2007
12

Sub-brand evaluation and use versus brand extension

Year:
1998
Language:
english
File:
PDF, 1006 KB
english, 1998
13

Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence

Year:
1999
Language:
english
File:
PDF, 129 KB
english, 1999
15

The Influence of Corporate Messages on the Product Portfolio

Year:
2007
Language:
english
File:
PDF, 185 KB
english, 2007
18

The Power of Politics in Branding

Year:
2017
Language:
english
File:
PDF, 469 KB
english, 2017